Each time you start a new choice engine search, our algorithm picks the next question that will best help you 'split the pack' the best.
So from many thousands of products, you can quickly filter down your results to only a few hundred. And from a few hundred, down to a few dozen - you get the idea!.
The process continues until you find your one, perfect product, or, worst case, until we can't split the last few products. (Sometimes, competing manufacturers bring out models with almost the exact same specifications - but we'll eventually find a question to ask that can split even the toughest of choices!)
Our choice engine doesn't ask you about a price range or a budget - we're taking a 'perfect world' point of view, because we'd hate for you to rule out a product that would suit you perfectly, but discount it simply because it was $1 over your budget. Instead, we'll try to find your perfect product based around your requirements as a first priority, and let our vendors supply you with the latest prices.
The awesome side-effect of this entire process is that you get to consider products that you've never even heard about, as well as reconsider some products you may have already heard about, but discounted.
It's not the nationwide advertising campaign nor the millions spent on marketing that persuade you to look for a certain product - it's the non-biased technical specifications that rule in our out products that remain in your search. So no matter how small or how big or how cheap or how expensive a product is, it's all comes down to whether or not it's, well, 'perfect'.
Oh - that old chestnut...
Our algorithm takes into account your remaining pool of products, and evaluates the remaining unasked questions to see which one would be the next most contentiousness to ask you. Yes, 'contentiousness' - it's a big word, but 'contentiousness' is the right word for the job here - we're always looking to see which question would best help to split the pack the most efficiently.
For example, if we had 2000 phones for you to choose from, and you were looking for a diomond-encrusted phone, then the absolute best first question to ask you would be 'how many diamonds would you like on your phone?'.
If 1 phone out of those 2000 phones was diamond-encrusted, then we'd find your perfect hone straight away, so *you* would think we were living legends. For the rest of the population, though, we would have just wasted a question. Our algorithm has a 'secret sauce' that rates all the remaining questions on-the-fly, and gives you the one most likely to halve or better your remaining products.